Win back the subscribers
you lost this month.
Winback reads every cancellation, expired trial and failed payment, writes each person a message about what they actually did in your app, offers only what you allow, and tracks who comes back. You only pay when they do.
Subscriptions leak quietly.
Most apps send one generic "we miss you" email, or nothing. The people who leave each had a reason, and the app already knows what it was.
Cancels
People cancel at renewal, often after using the app for weeks. A message about their own progress lands differently from a coupon.
Expired trials
The biggest group: people who set everything up and never paid. Many just needed a reason to start.
Failed payments
Involuntary churn: an expired card ends a subscription the person still wanted.
How it works
Connect
Point your RevenueCat or Stripe webhook at Winback and choose the in-app events it can read. Ten minutes, no SDK changes.
Set your limits
Write your offers once: the most you will give, to whom, and how often. Approve the message templates.
It runs
Each lost subscriber gets one personal message by email, push or in-app, at the right moment. A weekly report shows who came back and the revenue recovered.
It never gives away more than you allow.
- Offers capped by your rules, per person
- Templates you approve before anything sends
- One message per lapse, never a spam drip
- Apple and Google win-back offers for in-app subscriptions
- Stripe coupons for web
- Only people who agreed to hear from you
- Every send and every return logged
- Stop it any time with one switch
- Your data is never sold or shared
Pricing
Early access
- No monthly fee
- Only on subscribers Winback brings back
- For their first 6 months back
- Nobody comes back, you pay nothing
Get early access
We are onboarding a small group of apps by hand. Tell us about yours and we will reply within one business day.
Questions
Which billing tools does it work with?
RevenueCat for iOS and Android apps, and Stripe for web subscriptions.
How much does it cost?
During early access: no monthly fee, 15% of the revenue from each subscriber Winback brings back, for 6 months.
Can it give away discounts I don't want to give?
No. You set the offers once and approve the templates. Every message stays inside your limits.
Is it allowed by Apple and Google?
It uses the stores' own win-back and promotional offers for in-app subscriptions, and only messages people who agreed to hear from your app.
Who is behind Winback?
AGUNA Wellness Ltd (RC 9590421). We built Winback for our own subscription app, AGUNA, first.